AirAsia Philippines banks on Gen Z and Millennial travelers this 2024

AirAsia Philippines is banking on Gen Z and Millennials’ strong preference for traveling with significant others, partners, and family members to supercharge the travel industry this 2024.

According to a recent international travel survey, 9 out of 10 passengers ages 18 to 43 prefer to travel with loved ones to create more memorable experiences. This is supported by AirAsia Philippines’ own figures for the month of January when the airline flew over 600,000 guests. Of this figure, Gen Zs consisted of 34% of the total passengers while Millennials made up 58%.

Meanwhile, forward bookings for the months of February, March, April, and May for island destinations Boracay, Cebu, Bohol, and Puerto Princesa and international destinations Taipei, Incheon, Osaka, and Narita continue to increase at 700,000 seats as of 1 February. Of all demographics who booked for these 8 destinations alone, 14% are Gen Z and 13% are Millennials.

“We are extremely excited to welcome the energy that young travelers—Gen Zs and millennials alike—will bring as the travel profile diversifies. As shown in our data, beaches remain a go-to destination for those who’d like to have a quick romantic getaway or relaxation with family. International destinations meanwhile remain as top bucket list destinations that await and excite travelers. We also invite everyone to watch out for our new summer campaign teased as “LFG” as this will surely excite this generation’s young travelers—and those young at heart also”, AirAsia Head of Communications and Public Affairs and First Officer Steve Dailisan shares.

To entice more travelers to fly with their loved ones, AirAsia Philippines is offering an early Heart’s Month treat with PHP22 one-way base fare to all domestic and international destinations until 4 February for travel until 31 July 2024.

AirAsia Philippines also invites travelers to visit the 31st Philippine Travel Agencies Association (PTAA) Travel Expo at the SMX Convention Center from 2 to 4 February 2024 to enjoy a 10% discount on fares and baggage fees for domestic and international flights for future travel until 19 March 2025.
Book your flights and stay up to date on the latest travel advisories, guidelines, and deals through the airasia Superapp and AirAsia’s official website (

Ariel Fernandez

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